In events, brands must work hard to create highly engaging experiences that are filled with fun and unique moments that spark conversations and keep people talking.
While there are many contributing factors in perfecting the brand experience, there is one very important aspect that plays a vital role in the success of an activation – your event staff. These are the people that humanize your brand and breathe life into it. And when it comes to hiring the right staff for your event, your best move is to partner with an event staffing agency.
When it comes to event staffing, there is no one size fits all approach. But as you compare and vet agencies, there are a few core attributes that you should look for.
Hiring an experienced event staffing agency can mean the difference between a stellar activation or a so-so one. For starters, veteran agencies have the expertise and resources to source, vet, and identify the best event staff based on your needs and wants. Additionally, the longer they’ve been around the more they have seen, good and bad. It’s a volatile industry and when it comes down to it, people are people, and people can be flaky, unpredictable, and unprofessional. Experienced agencies know to expect the unexpected and can quickly identify any red flags and proactively work to solve any issues. It takes years to grasp the ins and outs of event staffing and with so many fly-by-night staffing companies that come and go, it’s important that you find an agency that has been in business for a while.
#2 Existing relationships
Existing client relationships signify that other brands and marketing agencies trust the agency and that speaks volumes for what you can expect, too. When an agency has repeat clients or multi-year partnerships, that means that their clients have seen great success in working with them. Do your due diligence and ask for references, case studies, event photos, or anything else that may help you in selecting an agency that is best suited for your campaign.
#3 Geographical reach
Not all event staffing agencies have nationwide staffing capabilities, and not all have the resources to staff in rural or remote markets, either. If you are looking for a long-term staffing solution or partnership, you’ll want to find an agency that can handle your needs in any location, no matter how large or small, and no matter the region.
#4 Contingency plans
What happens if someone doesn’t show up, or isn’t a good fit, or disappears from an activation? These are all things that can happen and these types of scenarios can have an impact on your event. Ask questions upfront and find out what contingency plans are in place should anything go awry. The top agencies will have a backup plan for the backup plan.
At National Event Staffing, we have been sourcing, training, and managing event staff for 15 years. We know what it takes to start, progress and guide your event staff to success. Contact us to learn how our event management services can help achieve your goals.
Visit www.NationalEventStaffing.com to get started on your event staffing needs!