Live exhibitions are evolving, not disappearing. They deliver tactile brand experiences that virtual channels can’t replicate. Great staff are the bridge between brand intent and attendee experience. Staff trained to start conversations, capture lead details, and manage crowd flow transform static booths into active sales channels.
Train staff on three behaviors: approachability with open body language and a one‑line intro; value exchange by offering a demo or insight first; and lead capture by asking a qualifying question before scanning a badge. Combine these behaviors with brief rehearsals and a clear incentive structure to prioritize quality leads over quantity.
Pre‑event briefings should include target KPIs, must‑capture lead fields, and a reboarding plan for rotating staff. Post‑show, ensure staff submit a short lead summary and one immediate insight per exhibitor to speed up follow‑up.