National Event Staffing hit the track in Montreal, Canada for one of the most exciting events of the year the Formula 1 Grand Prix du Canada 2026!
Our team deployed approximately 30 staff across three high-energy retail locations throughout the city including two of the most exclusive spots at Circuit Gilles-Villeneuve: the F1 Paddock and the Fanzone. These are strictly credentialed, VIP-access areas at the heart of the race weekend, and our staff earned full F1 accreditation to work them.
Staff supported a branded retail activation selling exclusive F1 merchandise, including a highly anticipated Disney collaboration clothing line. Our team handled everything from load-in and visual merchandising to live sales, POS systems, and full teardown and pack-up at the close of the event.
From the streets of Montreal to the Paddock of one of Formula 1’s most beloved race weekends, our team showed up, got credentialed, and delivered. This is what event staffing looks like at the highest level.
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