How Offsite Venues Can Take Your Event to the Next Level

The most fundamental rule of real estate can be just as important for events: location, location, location. An event’s host city can play a pivotal role in attracting attendees. Most event planners will choose a city based on reputation, and then select one of its major hotels or convention centers to satisfy all their venue[…]

Live Exhibitions Are Returning, Helped by Virtual: New Research

Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. Against a backdrop of new variants and virtual alternatives, will they come back? Here’s what the data says. Trade shows have had a rough go of virtual, forcing many sponsors and exhibitors to re-evaluate[…]

Engagement Ideas for Your Next Business Event

From hands-on analog to cutting-edge digital, here are successful engagement ideas garnered from the show floor of the Experiential Marketing Summit that should be in every meeting professional’s toolbox. The recent Experiential Marketing Summit (EMS) lived and breathed engagement, the engine behind impactful business-to-business events. The industry’s key players continuously seek innovative ways to deliver[…]

5 Ways to Disrupt and Improve Your In-Person Event Agenda

Perfecting in-person meeting agendas may require a break with tradition. Here are 5 ways a thoughtfully reimagined agenda will secure more registrations and deliver more value to discerning attendees. When it comes to a successful agenda strategy for in-person events, it is time to get comfortable with being uncomfortable. In reality, only some agenda-planning standards[…]

Showing Your Event Attendees They Matter

Successful meetings and events are designed to meet the needs of all attendees who must be motivated to attend. If they can get the information being presented online, they will not expend time or money. Today’s most successful conferences provide value to not only attendees but the organizer as well. Content is essential, as is[…]

It’s About Time: 5 Faster Ways to Source Your Next Venue

Time is a planner’s most precious resource. Make the most of it by utilizing venue sourcing technology to cut through the clutter and book your meeting essentials at record speed, leaving you free to get back to what you do best: creating event magic. If there’s one quality that makes the best event planners stand[…]

5 Trends to Take Your Events From ‘Back to Normal’ to ‘Better Than Ever’

There are promising signs that the event industry is returning to pre-pandemic attendance numbers, and some small meetings are even exceeding 2019 levels. But there’s also plenty to indicate that nothing is going ‘back to normal.’ That’s because expectations have evolved, giving rise to the next generation of event trends. After a long pause, we[…]

The 2023 Global Industry Forecast and What It Means for Your Event Budget

For meeting planners and event managers globally, the biggest challenge now is to keep up with booming business while accounting for unpredictability and external market pressures. Demand is high and expected to fully rebound to 2019 levels in 2023, but rising inflation means that budgets will be stretched tighter than ever. Do planners need to[…]

5 Trends to Take Your Events From ‘Back to Normal’ to ‘Better Than Ever’

There are promising signs that the event industry is returning to pre-pandemic attendance numbers, and some small meetings are even exceeding 2019 levels. But there’s also plenty to indicate that nothing is going ‘back to normal.’ That’s because expectations have evolved, giving rise to the next generation of event trends. After a long pause, we[…]

Business Events Are Back, and so Are Budgets

American Express’s 2023 Global Meetings and Events Forecast predicts a strong rebound in meetings and events for next year, with a swift return to pre-pandemic volumes and a corresponding jump in budgets. After two years of travel restrictions, delayed incentive travel reward programs, and endless Zoom calls, most companies are expecting a massive surge in[…]