Large events are notorious for the amount of waste they produce, not to mention the carbon emissions involved in transportation to and from the meeting space. With so many materials involved, it can seem impossible to make an event environmentally-friendly, unless it is very small and local. The Georgia World Congress Center Authority is doing[…]
What is the best event registration software? This question gets asked a lot. Here are the best online event registration tools for your event. What if there was a quick way to find and compare registration software? Guess what, there is! We have spent the past 7 years analyzing all the top tools, and we[…]
Trade shows have the biggest opportunity in the event industry right now. They are the perfect recipient for all that extra budget coming from marketing companies. Still, they get a bad rap. Are they just dying or are we just witnessing a powerful transition? Last week, I had a chance to attend Expo! Expo!, IAEE’s[…]
Posted December 30, 2019 by National Event Staffing Visit www.NationalEventStaffing.com today! Like any other marketing channel, trade shows are all about ROI. The best way to measure a trade show’s success is the number and quality of leads and how they converted after the show. Therefore, to increase your chances of generating a positive ROI from an[…]
Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that you do all you can to maximize the return on your investment – especially when you have[…]
It’s no secret that event planners are experiencing more pressure than ever to apply the hottest marketing trends to their own industry. Taking a page from experiential marketing, event planners are expected to deliver an unforgettable experience. What’s the magic ingredient? What makes you want to keep watching a movie or continue playing an immersive[…]
Whether you’ve planned 200 events or you’re just starting, we can both agree on one thing: event planning is hard work. And the pressure to get better at it every year is real. Your willingness and ability to adapt to the demand for a more strategic planner with more responsibilities is real. With the events[…]
The most fundamental rule of real estate can be just as important for events: location, location, location. An event’s host city can play a pivotal role in attracting attendees. Most event planners will choose a city based on reputation, and then select one of its major hotels or convention centers to satisfy all their venue[…]
The perfect host city can make a critical difference in your sporting event. A city’s venues are important, but its planning services/offerings and relationship with you, the sporting event planner, are what create the foundation for a successful event. Work with cities that look for mutual benefit and become a partner in your success. When[…]
Years ago, event branding generally mirrored that of the hosting organization. Event ‘branding’ was reduced to easily recognizable stylistic elements – fonts and colors, a logo. Now, event branding has evolved past that and is more about messaging, sentiment, and a carefully crafted persona that is a key component of the event experience. Your event[…]