Top Event Tech Priorities and Pain Points for Planners in 2022

Event planners may be more familiar with event tech than ever, but the rapid pace of innovation means that tech literacy is a moving target. To understand what planners need from event tech in 2022, we spoke to some of today’s most influential event profs. The past two years have been a roller coaster ride[…]

Why Omicron Won’t Undo All the Progress on Covid-19 for Events

The recent emergence of Omicron, a new Covid variant of concern, has sent shockwaves through global markets and led to the WTO conference being postponed days ahead of the planned meeting in Geneva. How concerned should event planners be? With the Delta variant already overwhelming hospitals in Europe and the threat of a new, potentially[…]

9 Key Stats That Define the Event Industry Right Now

With in-person events taking place right now across the United States and Europe, it’s important to monitor the current opportunities and challenges facing event professionals. These nine stats are based on fresh data from our own survey and represent the most up-to-date industry data right now. These are the key stats that represent a snapshot[…]

Best Practices for Vaccination and Testing Requirements at Events

With constantly changing guidelines and inconsistent government mandates, handling Covid-19 testing and vaccination requirements at live events is a complex challenge fraught with potential legal minefields. Here’s what veteran event planners and legal experts recommend.  With all the uncertainty caused by emerging Covid variants, constantly shifting CDC recommendations and divergent government mandates, particularly in[…]

Your Hybrid Event Team Checklist

Event planners are navigating a new frontier of delivering successful hybrid events. But what mix of technical and creative expertise do event teams need to do this successfully? We share seven key players you need in your hybrid event team. Unfamiliar formats, evolving technologies, new health and safety measures, content curation and ongoing attendee engagement[…]

Live Exhibitions Are Returning, Helped by Virtual: New Research

Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. Against a backdrop of new variants and virtual alternatives, will they come back? Here’s what the data says. Trade shows have had a rough go of virtual, forcing many sponsors and exhibitors to re-evaluate[…]

How Can the Events Industry Forge a Gender Equal World?

US Government data from 2018 states the role of “meeting, convention and event planners” to be 79.5% female and 20.5% male, yet the average salary for males is $50,531 but only $46,526 for females — a 8.6% difference. The salary difference may be explained by the fact that the balance shifts to being male dominated[…]

Unbundling Events: Why It Won’t Be Easy

Virtual events lack the perks of in-person events; by unbundling them, we may be creating unattractive packages that lack emotional appeal. On the other hand, is there any way back? The enforced pivot to virtual has accelerated the unbundling of business events, a process that Martin Recke argues was already in motion long before the[…]

The Event Tech Market Has Changed Forever. Where Does It Go From Here?

Event tech is currently surging in response to an anomalous increase in demand, but with so much uncertainty about what lies ahead, how are tech companies restrategizing and preparing for the future? Over the past 12 months, the pandemic has forced a widespread use of virtual tools on the event industry, which has historically been[…]

Events Are Not Dead, But They Need to Change

Skift CEO Rafat Ali published a piece last week on how the event industry is facing its Napster moment. Is the industry really doomed in favor of virtual events? Not really, but change is required. I was watching a documentary on the phenomenon of the hikikomori. If you are not familiar, it is about kids[…]