In-person events have been in recovery for over a year now, and the industry continues to gain ground. Recent data from Freeman shows that average attendance numbers surpassed 2019 levels for the first time in May of 2023. It’s time to stop making predictions about show floor trends based on hunches. What is the on-the-ground evidence telling us? In this article, we’ll dive into a recent case study — Hunkeler Innovationdays 2023 — to uncover the latest event best practices as they’re unfolding on the show floor.
Hunkeler Innovationdays successfully adapted to evolving event trends by embracing technology, creating a frictionless attendee experience, and leveraging contactless, automated solutions.
1. Frictionless Check-In Process
- Speed and Convenience: With attendee expectations for fast, contactless service, Hunkeler partnered with Stova to streamline check-in. Using kiosk-based access control and digital tickets, attendees could quickly check in by scanning QR codes, minimizing wait times.
- Sustainability: A growing trend is using recyclable materials for badges, while features like two-hole punched lanyards improve badge functionality.
- Check-In Area Maximization: The check-in space was also used for sponsorship opportunities through posters, LED screens, and QR codes to promote app downloads or WiFi information.
2. Contactless, Automated Lead Retrieval
- QR & NFC Badges: Lead retrieval was enhanced by contactless technology, allowing exhibitors to scan QR codes or use NFC badges for instant data collection, streamlining the process and increasing security.
- Mobile App Features: The mobile event app allowed attendees to add themselves as leads directly from exhibitor pages. Gamified lead generation further incentivized participation, making the event both efficient and engaging.
3. Integrated Mobile Apps
- All-in-One Solution: Stova’s integrated platform enabled seamless management of event data, attendee engagement, and exhibitor content. A comprehensive app served as a command central for both organizers and attendees, providing tools for communication, navigation, live polling, and gamification.
- Virtual Event Integration: With many attendees expecting hybrid experiences, the platform facilitated both in-person and virtual participation, streamlining data flow into CRM systems for future marketing.
- Digital Displays: Digital signage management was simplified through Stova’s display builder, allowing event organizers to control and rotate sponsor ads and event messaging from a central portal.
In summary, Hunkeler Innovationdays focused on making the attendee experience seamless, efficient, and engaging by implementing tech-driven solutions such as frictionless check-in, contactless lead retrieval, and fully integrated mobile apps, with a focus on sustainability and attendee interaction.
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