The most fundamental rule of real estate can be just as important for events: location, location, location. An event’s host city can play a pivotal role in attracting attendees.
The article encourages event planners to think beyond traditional conference venues like hotels and convention centers and consider unique offsite locations to enhance their events. With more cities offering diverse and exciting venue options, event planners can provide memorable experiences for attendees while supporting local attractions.
Key Points:
- Exploring Unique Venues: Instead of just focusing on a city’s reputation and major hotels, planners should consider unusual venues like libraries, museums, sports facilities, and zoos. These venues offer a mix of recreation and culture, adding a memorable dimension to the event.
- Tailoring Venues to Interests: Planners should select venues based on their attendees’ interests. Categories to explore include:
- Arts, culture, and innovation
- Museums and heritage sites
- Sports and outdoor activities
- Zoos
- Case Study – Calgary: Calgary, Canada, exemplifies a city that integrates its top attractions into rentable event venues. Examples include:
- Libraries: Calgary’s Central Library, with its unique architecture, serves as a great location for networking events.
- Music Centers: Calgary’s Studio Bell (National Music Centre) provides stunning acoustics and modern facilities for events.
- Science Centers: TELUS Spark offers interactive exhibits and team-building activities.
- Heritage Sites: Fort Calgary and Heritage Park allow immersive historical experiences for events.
- Sports Facilities: WinSport Olympic Park offers winter sports and large event venues, while Spruce Meadows hosts equestrian shows and conferences.
- Zoo Venues: Hosting events at places like the Calgary Zoo not only provides a unique setting but also supports conservation efforts, with sustainable catering and energy-efficient venues.
- Considerations for Offsite Venues: When choosing offsite venues, planners need to account for factors like:
- WiFi capacity
- Transportation arrangements
- Seasonal considerations (e.g., weather for outdoor venues)
- Scheduling conflicts with public institutions or other events
Conclusion: Offsite venues like libraries, art centers, science museums, and zoos offer fresh and exciting opportunities for events. By exploring these alternatives, planners can create unique, memorable experiences and give their attendees a taste of the city’s culture and history, as demonstrated by Calgary’s diverse offerings.
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