The event industry is recovering post-pandemic, with attendance numbers nearing or even surpassing pre-COVID levels. However, expectations have shifted, creating new trends in event planning. As people crave connection more than ever, face-to-face experiences are being redefined to align with changing desires and work-life dynamics.
Key emerging trends include:
- Wellness and Play in Meetings: There’s a strong focus on integrating wellness activities and fun, interactive experiences into business events. Activities like cooking classes, mixology, and team-building workshops, as well as spaces for relaxation (e.g., “Zen Den” environments), help enhance attendee engagement and morale.
- Added Perks for Attendees: Offering exclusive experiences like tickets to local events or nearby attractions, and personalized service, enriches the overall event experience, making travel more memorable.
- Outdoor and Non-Traditional Venues: With a shift away from conventional conference rooms, planners are embracing unique and outdoor venues that spark creativity and offer fresh networking opportunities, such as private cabanas, dining domes, and outdoor games.
- Technology Enhancements: Digital tools like contactless services and hybrid event formats remain essential. Personalized, tech-driven experiences help streamline travel and enhance engagement, allowing attendees to interact with content both in-person and remotely.
- Sustainability Commitments: Event venues are increasingly prioritizing sustainability through carbon reduction, waste management, and eco-friendly practices. Marriott, for example, has set ambitious environmental goals, including achieving net-zero emissions by 2050 and reducing food waste.
In conclusion, today’s event planners must adapt to the evolving expectations of attendees by combining in-person experiences with wellness, creativity, technology, and sustainability, creating memorable, engaging, and responsible events.
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