Events that focus on emotional connections spark conversation and foster brand loyalty. By weaving emotional threads into the fabric of an event, organizers can cultivate an atmosphere that transcends the ordinary. That’s the crux of findings from research carried out by Encore, the event production and technology giant. It has been studying how expectations at events are shifting.
The findings from Encore highlight three key principles for creating impactful events:
- Immersive Technology Enhances Emotional Connection: 93% of planners plan to use technology to engage attendees, with 85% believing that immersive experiences foster stronger engagement. Additionally, 83% think immersive technology improves event ROI. The focus is on creating human-centric experiences through personalization, connection, and belonging.
- Affordable Ways to Design Engaging Events: Planners find great value in simple production elements like basic lighting (61%) and LED displays (52%). These can dramatically enhance an event environment without requiring a large budget or cutting-edge technology.
- Integrating Digital Technologies Throughout the Experience: Digital technologies are now seen as essential throughout the event, not just as a complement to booth spaces. Creating engaging opportunities in transitional and “in-between” spaces fosters connection and provides moments for rest. 32% of global attendees prioritize connecting with others, emphasizing the need for tech to enable both interaction and relaxation.
The research underscores that future event designs will prioritize human connections, using technology to enhance both engagement and personal interactions.
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