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The article provides various methods for collecting attendee feedback at events, emphasizing the importance of both real-time and long-term feedback to improve future events. It outlines several types of feedback and ways to collect it:
Types of Feedback:
- Instant Feedback: Quick, real-time responses (e.g., yes/no or good/bad questions) that are easy to compile and provide immediate insights.
- Delayed Feedback: More in-depth, time-consuming feedback that can be incentivized to encourage participation.
Feedback Collection Methods:
- Low-Tech Methods: Simple show-of-hands questions or visual tools like red/green cards for quick sentiment analysis.
- Live Social Media Updates: Monitoring social media mentions or creating polls on platforms like Twitter or Facebook to engage attendees.
- Facial Recognition: Using technology to gauge attendees’ emotions based on facial expressions.
- Event Feedback Buttons: Stations with buttons for attendees to quickly express emotions (happy or sad) about the event.
- Comment Cards: Simple forms for collecting general feedback, which should be collected and reviewed thoroughly.
- User Testing: Offering attendees exclusive access to products or services in exchange for feedback.
- Email Follow-ups: Sending post-event surveys or simple feedback requests via email for easy, unprompted responses.
- Wearable Technology: Using smart devices to track attendees’ biometric data and measure emotions in real-time.
- Event-Specific Competitions: Engaging attendees through competitions and social media campaigns to encourage feedback and gauge interest.
- Floating Staff: Staff roaming the event to gather real-time feedback through casual conversations.
- Event App Feedback: Integrating feedback options in an event app for seamless, real-time data collection.
- Live Polling: Conducting real-time polls during events or sessions to gather immediate feedback and adjust the event accordingly.
- Exit Badge Bins: Using badge bins at event exits where attendees can place badges in bins reflecting their experience (positive/negative).
- Event Feedback Wall: A physical space where attendees can anonymously post feedback on sticky notes or cards.
- Paper Survey Forms: Traditional paper surveys, useful for certain audiences, with incentives like prizes to boost response rates.
The article emphasizes that combining various methods, including digital tools and simple, low-tech approaches, can provide comprehensive insights into attendee experiences and help improve future events.
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