How Compression is Reshaping the Meetings Industry

The meetings and events industry is adapting to workplace trends, particularly remote work. Many companies have shifted to remote work on Mondays and Fridays, with the highest in-office traffic occurring on Tuesdays, Wednesdays, and Thursdays. This shift has significantly impacted the timing of meetings and events, with Convene seeing nearly 80% of its events taking place mid-week, and a 24% drop in demand for meetings on Mondays, Fridays, and weekends.

As a result of this “date compression,” budget-conscious groups are finding it harder to compete for peak days, often moving to less desirable times. To address this, Convene has segmented its offerings, acquiring etc.venues to provide more affordable meeting spaces.

Additionally, a lack of new meeting spaces, especially in limited-service properties, is putting pressure on the industry. The rise in new business applications and CEO turnover further contributes to increased meeting demand. Many companies, particularly those led by new CEOs, are prioritizing in-person meetings to align teams and goals, leading to a surge in demand for meeting spaces. Meetings, once seen as an optional expense, have now become essential for many organizations.

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