The in-person events industry has been recovering and thriving since 2023, with average attendance surpassing 2019 levels. A key case study of Hunkeler Innovationdays 2023 reveals current best practices for event success, focusing on efficiency, convenience, and automation.
Key Trends and Best Practices:
- Frictionless Check-In: Attendees now expect quick, contactless check-in experiences. Hunkeler Innovationdays implemented tech-smart solutions, including automated badge printing and digital ticketing, to ensure a fast and seamless entry process. Efficient check-in areas also provide sponsorship opportunities and can include QR codes for app downloads or WiFi details.
- Contactless, Automated Lead Retrieval: To improve ROI, contactless lead retrieval systems, like those using QR and NFC badges, have become standard. At Innovationdays, 120 exhibitors used these systems, which made lead collection faster and more secure. The event also gamified lead generation by rewarding attendees with points for engagement.
- Integrated Mobile Apps: Mobile apps are now essential for events, providing a centralized platform for communication, navigation, and engagement. Features like live polling, gamification, and streamlined data management help improve attendee experience while simplifying logistics for organizers. Additionally, a unified event management system integrates check-in, lead retrieval, and session data, streamlining operations.
Conclusion:
The recovery of in-person events in 2023 has raised attendee expectations, with a greater demand for seamless, automated experiences. Event organizers who embrace these best practices—especially around check-in, lead retrieval, and mobile app integration—are better positioned to deliver successful, efficient events.
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