Outboarding refers to the practice of creating events parallel to an existing exhibition or conference to attract its attendees, without the event organizer’s approval or involvement. This is seen as a way for external entities to “poach” attendees and capitalize on the organizer’s audience, often by hosting informal gatherings such as meetings in hotels or bars. While outboarding is criticized by industry groups as unethical, it doesn’t violate any laws, and can be seen as a competitive business strategy.
On the other hand, “side events” is a more neutral term used by some event professionals, suggesting that these gatherings enhance the experience by catering to specific niches within a broader event. These side events are viewed as opportunities for targeted networking and can complement larger conferences by allowing organizations to engage their ideal customer profiles in a more focused setting.
Despite the criticisms, some argue that side events are a natural part of a thriving event ecosystem, promoting competition and innovation. They also claim that side events increase event visibility and sponsorship opportunities. However, major events like CES have strongly opposed outboarding, citing negative impacts like traffic congestion and the diversion of attendees from the main event.
Legally, outboarding is typically allowed unless it infringes on intellectual property rights, such as using the event’s name or logos without permission. Event organizers can also include clauses in contracts to prevent side events on their premises.
The ethical debate revolves around whether these practices harm or enhance the event ecosystem. While some support side events as healthy competition that raises the overall event experience, others see them as unfair and disruptive. Effective communication and strategic coordination between organizers and side event hosts can help mitigate negative impacts and ensure a positive experience for all involved.
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